BOOTH N7737

FOR IMMEDIATE RELEASE

MEDIA INQUIRES CONTACT

GABRIELLE MONTES

MARKETING COORDINATOR

GABRIELLE@MADESMART.COM

651-203-9764

Madesmart® Soft Collection is reincarnated with ultra-sleek, modern design.

SAINT PAUL, MINN. (March 14, 2020) — The madesmart® Soft Collection, originally released in 2011, has been reimagined by the housewares design company to meet industry trends with a modern-yet-midcentury appearance. Smooth, organic curves nod to the classic styles of the 1950s, while the minimal, monochromatic design gives the Soft Collection a modern edge.

With the development of the brand’s striking new Carbon Collection, designers at madesmart® saw the opportunity to revive a collection that has yet to see meaningful sales in the home organization market. The stunning revision of the Soft Collection aims to pique the interest of consumers looking to incorporate popular emerging styles such as sculptural décor and high-contrast kitchens into their homes.

While the revamped Soft Collection certainly aims to be on-trend in 2020, the broader intent of updating the collection extends far beyond fleeting home décor trends. While madesmart® takes pride in creating design-focused products, the brand aims to transcend ever-changing trends and prioritize the creation of timeless home organization staples. The update intends to do just this, by offering a collection that straddles the line between universal and unique.

---

Madesmart® is a Minnesota-based, Women Owned™ housewares design company. For more information, please visit www.madesmart.com.

###